Believe this or not, creating a product is much easier than you might think—or, rather, getting someone else to create a product for you is easier than you might think. In fact, creating a product is the only way to go when it comes to eBooks, membership sites, and content sites.
Since I am sharing with you how I create eBooks, I’ll give you the sure-fire way to create content and generate info-products. These are the “big secrets” that a lot of Internet marketers don’t want you to know about, because the turnaround is so good.
Here are the five biggest secrets that Internet marketers use to create products and generate cash:
People with expert knowledge just love sharing that knowledge with other people. Have the experts create your product. Many people would just love to get paid for sharing their knowledge with others! Chances are good that, if you did your research right in the last project, you already know some “experts” in your niche who hang out on boards and discussion groups. Ask around and see if anyone would be willing to write you a short report (5000 words or so) for pay. Offer a few hundred dollars.
Interview. Even if the experts aren’t willing to write you a 5000-word report, they are often willing to answer a handful of questions, and some might even be willing to talk to you in person. Tap the experts for their knowledge, then turn that knowledge into a written resource.
Professional researchers and writers have lots of practice in, well, researching and writing. So hire a ghostwriter. Sure, you can write a book yourself—but a ghostwriter can do the book twice as quickly, and you won’t need to worry about nit-picky editing when the project’s all through. I recommend the wonderful writers at Ghostwriter Press (http://ghostwriterpress.com/). You might have to pay a hefty fee to get a quality eBook, but the final product will be so worth the investment—the book will pay for itself in a few months.
Already got some content? Create an audiobook to accompany the eBook. Or a how-to video. There is no lack of good quality software programs that let you do either or both. You might want to try Camtasia ($300) or CamStudioPro ($30).
There is always free information out there for a savvy Internet hunter to find. Take advantage of this! People are also willing to pay for information presented in an easy, ready-to-use package. Buyers are just as often willing to pay for information that solves their problem now, even if that information is technically available at no cost. These people are paying you to do the “scut work”—the hard work of finding, verifying, and organizing the information. Who cares if that information is available five pages down on no-name-site.com for free? You should get paid for finding that valuable information and making the information available.
Got some ideas? Good! You should have a great product within a week, with little to no work on your part. Get good at this, and you can have a valuable product within a day.
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